Thursday, September 17, 2009

On that Poor Achaean, Taylor Swift

Town-hall meeting photo

Some weeks ago I set out to write a post about rage.  It seemed like a timely idea since the American healthcare debate had reached such a level of indecency that many media outlets began replacing voter “anger” with the “r” word.  The week of August 10 seems to be the flashpoint.  Google “health care rage” and you’ll find several dozen news articles and op-ed pieces in newspapers like the Boston Herald, the Washington Post, and MSNBC using the “r” word (though not, curiously, the NYTimes).

That week also coincided with this blog’s look at the Iliad.  It’s the first work of literature ever written down in Western culture—and its first word is “Rage” (μῆνιν).  But I had just been to a wedding and wanted to write about something cheerier, so I chose “singing” instead.

This week, however, rage is once again impossible to avoid.  As if crazed rednecks misinformed low-income voters weren’t enough, now tennis champions, members of congress, and music stars are all throwing fits.  The targets of their anger are also surprisingly diverse: an Asian line judge, a black president, and a white teenage country music star.  Pace Jimmy Carter, it can’t just be race that causes such an outburst.  Why is everyone so angry?

William Blake didn’t see a problem with rage.  It was the keeping it to yourself part that he thought was dangerous.  His “A Poison Tree” makes a somewhat too-obvious statement about the importance of sharing.  He would have done well in the Oprah-age of personal confession.

I was angry with my friend:
I told my wrath, my wrath did end.
I was angry with my foe:
I told it not, my wrath did grow.

And I watered it in fears
Night and morning with my tears,
And I sunned it with smiles
And with soft deceitful wiles.

And it grew both day and night,
Till it bore an apple bright,
And my foe beheld it shine,
And he knew that it was mine,--

And into my garden stole
When the night had veiled the pole;
In the morning, glad, I see
My foe outstretched beneath the tree.

For Dylan Thomas, of course, rage was a good thing, if you knew what to rage against.  Pleading with with your dying father to fight: absolutely.  Foot foul: probably not so much.  It’s hard not to be touched by this wrenching poem, which is somewhat surprisingly cast in a formal villanelle.

Do not go gentle into that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on the sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.

Wallace Stevens is a poet I don’t like very much.  He’s too self-consciously intellectual to be any fun to read—all his poems are such work.  But this is of course a fatuous remark to make about a genius.  In “The Idea of Order at Key West,” Stevens ruminates about the workings of the mind using the metaphor of a ship at sea, siren calls, and a sailing buddy named Ramon.  The last quatrain has become famous for his remark about rage:


Oh! Blessed rage for order, pale Ramon,
The maker's rage to order words of the sea,
Words of the fragrant portals, dimly-starred,
And of ourselves and of our origins,
In ghostlier demarcations, keener sounds.

Using the word “rage” with “order” is indeed brilliant.  It sounds oxymoronic—using an irrational emotion as a verb which takes “order” as its object.  But it makes perfect sense.  As humans we try desperately to make things make sense.  But we’re of course severely limited by the irrational way we think of things.  Linguist George Lakoff has been making this point for years, most accessibly in last year’s The Political MindLakoff (following Erving Goffman) suggests that our frames of reference, not our reason, govern our understanding.  When we’re confronted with things outside our frame, we “rage for order.” 

That’s not a good excuse for yelling at the president.  And least of all for picking on poor Taylor Swift.  But it is natural to get angry at things we don’t understand.  We’ve been doing it—and writing about it—for as long as we can remember.

Sunday, September 13, 2009

On a not-so “Fab” Ad

2007 was a heady year for environmental politics.  An Inconvenient Truth won an Oscar, the “Live Earth” concerts gave people a reason to watch network television in July, fluorescent bulbs finally became affordable, and the lexicon absorbed a panoply of new buzzwords like “going green,” and “carbon footprint.”  That year some interest group, perhaps intoxicated from bio-diesel fumes, posted ads in the subway which read: “Caught Doing Laundry During Peak Hours!”  Pictured was a thirty-something woman holding a laundry basket—her mouth agape with horror at her misdeed.  I found these ads ridiculous.  Of all the environmental boogey-people to target, they apparently settled on what they thought was the worst of the worst: stay at home moms.  They shouldn’t do their laundry during the day when corporations have non-green-roofed, non-LEED certified office buildings to deep freeze.  They should do such indulgent activities at night.  “I’m sorry, Timmy, Mommy can’t tuck you in tonight.  She has to wash your clothes for tomorrow while the power grid is in low use.”

2009 has brought back another series of irksome ads.  They range from the silly to the irresponsible.  In the former category are the ChooseVeg.ca ads promoting veganism.  As a bloodthirsty carnivore I realize that I’m already biased against their message.  But touting the virtues of the “curious and insightful pig” and the “inquisitive, affectionate, and personable” chicken is too comedic to take seriously.  In the latter category are the MoneyMart ads which promote the fleecing of poor people with 400% APR payday loans (see the Slate article on their shiftiness here.)

But I suggest the worst offender for awful advertisements is Bell.  I’d like you to meet Liam.  Liam is part of Bell’s new “Fab Ten” promotion for cellular phones.  He’s from Toronto and describes his style as “Street Chic.”  In the ad he proudly sports “the perfect Cardi/Hoodie combo.”  Liam “[g]ot it on sale Xmas Eve when I was supposed to be shopping for a friend.”

Photo-0018

Let’s get this straight.  Liam is vain aesthete/last-minute shopper who’s so selfish he can’t even do a simple task for a friend without pampering himself with another purchase?  Liam is, in short, a douchebag.  Who on earth would want to be like Liam?  I am, at this moment at least, proud to be a Rogers customer.

I generally like ads.  I’ll sound like Don Draper if I say that they can enrich our experience of everyday products by imbuing them with an aesthetic charm.  Imagine blow drying your hair after a shower without the image of lustrous locks billowing in slow motion.  It seems so regal to do something so quotidian thanks to the folks at Pantine.  But I’m afraid that this Bell ad appeals to a much baser instinct in us.  It doesn’t elevate the notion of style, but celebrates an empty kind of aestheticism that’s solipsistic and sad.  Why care about your friends when you can buy a phone for yourself that matches your hipster wardrobe? 

It’s good we have other arts, like poetry, to remind us that sometimes the world is indeed too much with us.  This poem by Wordsworth implores us to “go green,” but in a way that ads chastising desperate housewives could never do.

The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!
This Sea that bares her bosom to the moon;
The winds that will be howling at all hours,
And are up-gathered now like sleeping flowers,
For this, for everything, we are out of tune;
It moves us not.--Great God! I'd rather be
A pagan suckled in a creed outworn;
So might I, standing on this pleasant lea,
Have glimpses that would make me less forlorn;
Have sight of Proteus rising from the sea;
Or hear old Triton blow his wreathèd horn.


                              —William Wordsworth—